Massage Therapists: True Business-Minded Health Professionals

Massage therapy schools teach more than just the basics of massage these days; they are focusing more and more on business ethics and practical business skills. Why? Because more and more massage therapists are flying solo- that is, they are opening their own business.

It is an important juncture in massage therapy and some in the business would say that it is a landmark turning event for the profession. Massage therapists in the past had to worry about “what type” of massage therapist they were perceived as being. There was a time when “massage parlor” didn’t conjure up images of a spa and relaxation. The really good news is that this is no longer a stigma for most professionals, so seeking a job at a bona fide professional spa is not longer necessary to be a legitimate massage therapist.

This is where massage therapy schools take the cue to teach students what they really want to know – how can I maximize my income while helping as many people as possible? In a word, the answer is “entrepreneurship”. By becoming business-minded professionals who are also very well trained in the healing arts, students at massage therapy schools can set their sights higher than ever before.

How important is business studies to a future massage therapist?

To answer this question, we look to FutureLMT – an organization that focuses on the struggles of massage therapy students and their potential careers. Jennifer Whalen at Future LMT says this about being business-minded:

“Today’s successful massage therapist is able to balance the mission of providing healing touch with the management of business tasks. She also expands her service offerings beyond the massage table, by providing spa treatments or other session specialties, and offering retail products to clients for self-care between sessions.

Luckily for the consumers of tomorrow, employment of massage therapists is expected to increase 19 percent from 2008 to 2018—more than any other occupation—according to the U.S. Bureau of Labor Statistics’ Occupational Outlook Handbook, 2010-11 Edition. This growth in demand for massage services will lead to more employment opportunities within the profession. Spas will continue to add massage therapists to their staffs, health clinics will welcome additions to their wellness teams and massage franchises will staff their clinics.

In fact, Massage Envy, the nation’s largest massage-and-spa franchise company, currently employs 17,000 massage therapists. With more than 700 clinics in 44 states and plans to expand further, new massage practitioners can find comfort in knowing such employment opportunities will exist as they begin to refine their techniques and establish a consistent clientele.”

Massage Envy is a franchise organization that – you guessed it – allows business-minded professionals to use a popular name and branded way of operating the business to open a Massage Envy location of their own. They also work closely with many massage therapy schools to help students find a job immediately after graduating a massage therapy program and passing their state licensing tests.

More Reading:

Starting a Massage Therapy Business

How to Start Your Own Massage Therapy Business

Where to Start when Starting a Massage Therapy Business