Success Could Mean Specializing at Massage Therapy School

With the Bureau of Labor and Statistics predicting that massage therapy jobs will continue to increase in demand through the next couple of decades, some might believe that finding a job after graduation is a sure thing.

As it turns out, the increasing demand also means an increase in competition, so finding a niche specialty within the massage therapy industry will be vital to a high-paying job after graduating from a massage therapy program.

Nice specialties include all sorts of massage therapy genres – from Reiki to sports massage, geriatrics to deep tissue. It will also be important to be at the “top of the game”, too. So being very good at a niche specialty will become just as important as the specialty itself. (If you’ve ever received a massage from competing companies, you probably have a preference between the two.)

U.S. News and World Report recently pointed this out while announcing the Best Jobs of 2012, adding that it’s helpful to have a successful mentor who can connect massage therapy graduates with others in the industry and who is willing to pass clients to you. Mentors can also share information about the client base in that location that would never be taught during a massage therapy class at the local college.

Back to massage therapy niches, there are plenty of options for specializing in this field. It is important for massage therapy students to identify what it is about massage therapy that they enjoy the most and then choose a sub-genre on which they can really focus their attention.  Many massage therapists enjoy the mind-body connection concept and for this reason choose to go into an eastern study of therapy that includes holistic therapy while others will more enjoy classes that focus on the technical details of kinesiology and deep tissue massage.


  1. says:

    Success Could Mean Specializing at Massage Therapy School…

    Specializing in niche massage therapy classes can help foster success after graduation….